George Kiley
Director Strategy, Culture & Engagement @OS Studios
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WORK HISTORY
Director Strategy, Culture & Engagement @OS Studios
Edinburgh, GB
Drive the strategic direction for brand development & commercial growth, focused on solving complex business challenges by harnessing the intersection of behavioural science & creativity. In this role, I translate psychological insights into bold brand strategies & customer journey maps that do not just engage audiences but drive measurable commercial outcomes. My focus is on building culturally relevant ideas & strategic partnerships that allow brands to connect authentically with their markets, ensuring that creative execution is always grounded in robust data & commercial reality.
EDUCATION
Loughborough University
First Class, Bsc (Hons) Human Geography
City St George’s, University of London
Distinction, MA Finance & Journalism
ABOUT GEORGE KILEY
I help brands grow by combining commercial strategy with motivational science. I believe the most successful strategies sit at the intersection of data-driven insight & human behaviour.Having experienced business from every angle, as a founder, a consultant, & a director, I specialise in translating complex business goals into human-centric narratives that drive measurable ROI. I have spent my career using behavioural insights to build brand strategy, resilient teams, customer journeys that stick, & secure high-value partnerships for brands like Microsoft & PayPal.I am curious, adaptable, & driven to challenge assumptions.
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