George Hope
Marketing and Sales Director @Merlin Entertainments
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WORK HISTORY
Marketing and Sales Director @Merlin Entertainments
Member of the leadership team at Heide Park Resort. Responsible for Sales, Marketing, and Customer services functions.End to end responsibility of demand generation for Heide Park Resort. P&L responsibility. Lead data driven CAPEX plans for the Resort to deliver relevant innovation based from strong insight. Lead customer centric improvements to enhance KPIs across the entire booking journey. Manage IP partnerships at a resort level.Global senior marketing leadership team member
EDUCATION
IE Business School
Decoding Consumer Centricity
University of Brighton
2:1 (BA), Business Studies with Marketing
Oxford College of Marketing
Level 7 Chartered Postgraduate Diploma (MA), Marketing CIM
Epsom College
3 A Levels, 10 GSCE
SKILLS
ABOUT GEORGE HOPE
I\'m an internationally experienced marketing leader with a strong background in FMCG and the entertainment industry. I’m passionate about building and developing high-performing, engaged teams that operate with an entrepreneurial mindset to meet consumer needs and solve business challenges. Recently, I’ve led the growth of the Heide Park marketing team, delivering the successful launch of the new Demon Crypt (Dämonen Gruft) dark ride and bringing the park’s first-ever two-day festival to life in 2024. My experiences include: consumer insights, brand management, product marketing, project management, creative development, media strategy, campaign execution, PR, digital and performance marketing, CRM, SEM, web development, social media, shopper marketing, innovation development, team leadership, and cultural development programs.
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