George Friedman

About George Friedman

I\'ve spent more than 20 years doing what I love. Building storytelling platforms that…

Experience

1. Sr Director, Creative Content Development and Production

   Highmark Health

   Oct 2024 — Present · Pittsburgh, PA, US

   Senior leader responsible for creative content development and production at Tonic, Highmark Health’s award-winning in-house advertising agency, leading the vision and content creation capability across all brands and platforms including broadcast tv, digital, social, video, photography, print, display, email, SMS, web publishing, and business affairs.• Member of senior agency and marketing leadership teams responsible for guiding agency operations and decisions, strategic brand and agency vision, and creative direction across all brands.• Lead cross-functional teams to deliver high-impact creative assets by utilizing best practices in creative, accessibility, and production across channels, contributing to measurable improvements in campaign performance and consumer engagement KPIs (appointment bookings, click-through rates).• Spearheaded the modernization of content creation to align content development with business objectives by implementing new tools, workflow systems, and resource models resulting in greater efficiency / less revisions, cost-effectiveness, speed-to-market, and creative consistency at scale.• Integrated Generative AI across workflows, increasing production speed by 10-25% and enhancing creative quality, resulting in faster turnarounds and improved stakeholder satisfaction.• Mentor and developed team leaders across content creation, digital design and development, web publishing, video, photography, and print production - elevating creative output while fostering a culture of accountability and innovation.

Education

• Columbia College Chicago

  Bachelor of Arts - BA

Skills

• Multimedia
• Social Media Marketing
• Integrated Marketing
• Marketing Communications
• Interactive Media
• Final Cut Pro
• Camera
• Digital Asset Management
• Video Editing
• Commercial Editing
• Content Management
• Film Production
• Live Event Producer
• Social Media
• Animation
• Digital Media
• Adobe Creative Suite
• Photography
• Broadcast Television
• Film Editing
• Team Building
• Management
• Commercials
• Advertising
• Project Planning
• Film
• Video Production
• Web Video
• Marketing
• Content Strategy
• Global Leadership
• Marketing Strategy
• Videography
• Travel
• Broadcast
• Hd Video
• Video
• Hd
• Post Production
• Creative Direction