George Williams
Global Transformation Lead @HSBC
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WORK HISTORY
Global Transformation Lead @HSBC
Leading the transformation of HSBC Wealth & Personal Banking’s Public Website & Content team, which is responsible for content marketing and owned media activity globally\\\\n\\\\n• Successfully designing and implementing a new target operating model and embedding scaled agile ways of working, resulting in c$6m annual cost saving\\\\n\\\\n• Leading the integration of the three teams to create the Chief Customer & Marketing Office\\\\n\\\\n• Directly accountable for the planning and management of an annual budget of c$11m and project budget of c$5.5m\\\\n\\\\n• Leading a multi-disciplinary team of c120 content marketing specialists globally, overseeing the delivery of content strategy, copywriting, SEO and content production\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
University of Leeds
Master of Arts - MA, Applied and Professional Ethics
The George Washington University
Study Abroad Year
University of Leeds
Bachelor of Arts (B.A.), Political Studies (International)
LIBF
Bachelor of Science (BSc), Banking Practice & Management
ABOUT GEORGE WILLIAMS
Over the past decade, my career in financial services has taken me all over the world…
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