George Harak

Creative Director @Hanwha Vision America

Teaneck, NJ, US

Led the creative development and execution for major Security B2B trade shows including GSX, ISC West, and ISC East—managing booth design, branded content, and digital assets to ensure a unified global brand presence. Also directed creative for large-scale customer appreciation events with attendees, enhancing client engagement and brand loyalty.• Led and managed a creative department comprising graphic/web designers, TV producers, and copywriters; collaborating with media and digital marketing agencies to execute integrated campaigns across multiple platforms.• Directed the creative vision for U.S. and global marketing initiatives, including social media, digital campaigns, print, video production, and trade show experiences.• Built and managed HanwhaVisionAmerica.com, overseeing all content development, including blog posts, backlink articles, event calendars, and product pages. Partnered with the SEO manager to optimize creative content, improve site visibility through targeted keyword strategies, and performance analytics.• Managed the design, construction, and creative execution of three immersive experience centers sq. ft.) in New Jersey, Texas, and California, elevating customer engagement and brand visibility, with two additional centers currently in the planning phase for Georgia and Illinois.

The College of New Jersey

Bachelor of Fine Arts (BFA)