George Hancock

Experience

1. Paid Media Analyst

   TriMark Digital

   Jan 2022 — Present · Raleigh, NC, US

   I analyze PPC campaigns and continuously enhance performance based on select KPIs.o Managed ad campaign performance for a regional group of home service businesses spending up to $70K per month on multi-channel digital advertising. Proposed and received a 20% budget increase to serve unexpected seasonal demand, resulting in a 38% lead lift with a 32% CPL increase over 1-month timeframe. Assisted with yearly budget recommendations, paying close attention to seasonality.o Played a key role in the rollout and management of search campaigns for a fast-growing urgent care chain. Consistently reduced cost per acquisition to benchmark within a few months of each grand opening.

Education

• University of North Carolina Wilmington

  BA, French Language

  2002 — 2006

• Florida International University - College of Business

  Master of Business Administration (MBA)

  2009 — 2010

• University of North Carolina Wilmington

  BS, Business Administration (International Business)

  2002 — 2006

Skills

• Pay Per Click (Ppc)
• Digital Marketing
• Marketing Communications
• Facebook
• Strategic Planning
• English
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Marketing Strategy
• Wordpress
• Google Adwords
• Google Analytics
• Social Media
• Online Advertising
• Social Networking
• Copywriting
• Online Marketing
• Teaching
• Time Management
• Advertising
• Email Marketing
• Customer Service
• Training
• Blogging
• French
• Microsoft Office
• Marketing
• Writing
• Html
• Editing
• Inbound Marketing