George Rogers
Managing Partner | Revenue Growth + CRM/Database Strategy | Activation, Engagement & Retention | Software Adoption & Measurable ROI | Interim Executive Support
- Role
- Managing Partner at Rogers Marketing Group
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About George Rogers
I help gaming & hospitality leaders turn revenue goals into execution — especially when database strategy, customer lifecycle programs, and software investments need to produce measurable results.Over the past 25+ years, I’ve led strategic marketing, BI, and database initiatives at major casino and hospitality operators, including multi-property organizations and single-property turnarounds. My focus is practical and outcome-driven: identifying growth opportunities, improving customer activation/engagement/retention, and ensuring marketing technology and decision tools are adopted and delivering ROI.Where I’m most often engaged:• Revenue growth strategy + promotional optimization• CRM/database modernization + lifecycle programs• Customer activation, engagement & retention performance• New tool onboarding (CDP/CRM/analytics/decisioning)+ adoption• Software adoption & measurable ROI reporting• Interim / pro-tem executive support when teams need leadership bandwidthIf you’re planning 2026 initiatives and need a seasoned operator to help drive execution, I’m happy to connect. G•••••@RogersMarketingGrp.Com |
Experience
Managing Partner
Sep 2012 — Present · Las Vegas, NV, US
Managing Partner | Rogers Marketing GroupRevenue growth and customer lifecycle consulting for gaming and hospitality operators. I partner with executive teams to turn strategic marketing and database/CRM investments into measurable outcomes—improving activation, engagement, retention, promotional performance, and ROI.Clients have included Tropicana Entertainment, Wind Creek Hospitality, The Venetian Resort Las Vegas, and Affinity Gaming, among others.Focus areas: Revenue growth strategy • CRM/database modernization • Lifecycle performance • Software adoption & measurable ROI • Interim/pro-tem leadership support
Education
The University of Texas at Austin
Economics and Philosophy
1987 — 1991
Skills
- Loyalty Programs
- Online Gambling
- Indian Gaming
- Market Planning
- Business Alliances
- Strategic Consulting
- Business Intelligence
- Management Consulting
- Player Development
- Consulting
- Hospitality Industry
- Customer Retention
- Gaming
- Online Advertising
- Loyalty Marketing
- Direct Marketing
- Hospitality
- Resorts
- Hotels
- Poker
- Casino Gaming
- Competitive Analysis
- Online Gaming
- Strategic Planning
- Integrated Marketing
- Relationship Marketing
- Team Building
- Management
- Direct Mail
- Gaming Industry
- Entertainment
- Database Marketing
- Marketing
- Email Marketing
- Brand Management
- Marketing Strategy
- Marketing Research
- Online Marketing
- Casino
- Strategy
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