George Christopher
Business Development Manager @El Toro IP Targeting
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WORK HISTORY
Business Development Manager @El Toro IP Targeting
Los Angeles, CA, US
George heads up El Toro\'s Business Development, specializing in Automotive, Aviation, and West Coast based companies, working with OEM\'s, ad associations, ad agencies, CRM, Direct Marketers and data providers. El Toro was ranked 13th fastest growing tech company in the U.S. by Deloitte.El Toro\'s multi-patented IP mapping technology matches physical addresses with corresponding IP address, allowing every type of display and video ad, to be delivered on any device, to the exact target selected, with zero wasted impressions. Video ads are delivered via OTT via major TV, Cable, Satellite and smart TV apps. For any advertiser, this offers the unique ability to hyper-target customers either from a database, conquest list, or any identified physical location.El Toro has mapped 200 MM+ US households and businesses, down to the square meter, to corresponding a IP Addresses, and is able to place ads on any device connected on the targeted location network. We are the pioneers and thoughts leaders in the field of IP internet display ads. In addition to household targeting, we also use our technology platform to target specific locations: Airports, Offices, Military, Hotels, Convention Centers, and Universities. Our latest tech identifies low funnel in-market shoppers with machine learning and dynamic ad delivery and predictive modeling to target buyers actively shopping on-line and at retail locations. This is a game changer.To learn more about El Toro\'s capabilities - Please watch all 4 videos below (hit Next to see 2 more) Contact me: 31••••••23
EDUCATION
Michigan State University
Bachlor of Arts, Advertising
Michigan State University
MBA pending, Marketing Course Work
SKILLS
ABOUT GEORGE CHRISTOPHER
Michigan native and 3rd generation auto marketer, George\'s passion lies in finding innovative ways to meet ever-changing marketing challenges. On the TBWA\\Chiat\\Day Nissan team, George oversaw national and regional advertising across all media plus the development of Digital marketing programs.Extensive Regional experience: managing multiple Toyota TDA\'s in California, Washington and Oregon. Aftersales expertise in Digital and traditional for BMW, Mercedes, General Motors, and other OEM\'s. Spearheading retail ad ops for Sonic Dealerships in CA; followed by tier retail advertising efforts for 110 dealers in the midwest.International experience includes the adoption of buyatoyota.com internationally. Head of the Automotive Channel at El Toro -\"the 13th fastest growing tech company in the U.S.(Deloitte) providing leading-edge IP targeting for Tier I, II & delivering Display & Video ads to any physical address on every screen.\"Eltoro\'s new in-market targeting and ad delivery process is the most powerful tool to identify shoppers in near real-time, monitor retail visits across locations, combine offline and online behavior and place ads in front of people in as little as 2 hours. Clients and agencies have never had this type of low-funnel, in-market identification and ad delivery tool until now.\"No stranger to multitasking, George continues to provide support to CBS interactive\'s RoadShow by Cnet, consulting for J.D. Power for the Power Information Network (PIN), and is actively volunteering with the Department of Justice (FBI) cybercrimes division combating ad fraud.As Chief Operating Officer of GLKDigital, George provides contract and consulting services to companies looking to build digital marketing services either through direct employment of staff or finding partners and white-labeled s••••••••@glkdigital.comgeorge@e••••••••@gmail.com Mobile: 31••••••23Please join the Automotive Advertising Professionals group on & trk=my_groups-b-grp-vExecutive Leadership | Team Development | New Business Development | Collaborator | Ideation | Digital Marketing | Critical Thinking | Problem Solving | Analytical | Investigations | Workforce Forecasting | Strategic Planning | Process Improvement | Strategic Thinking | Data Analysis | Project Management | Planning | Aligning Resources | Risk Assessment | Performance Improvement | SOP Development | Influencing | Employee Development | Cross Functional Teams|Fraud Investigations
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