George Guastello

WORK HISTORY

EDUCATION

ABOUT GEORGE GUASTELLO

Senior Finance Strategy and Operations Executive with experience from start-up to global Fortune 500 environments. Diverse functional expertise spanning financial planning & analysis, M&A, divestiture management, corporate strategy, product management, consumer experience, and marketing. Motivational, collaborative leader who develops team members and fosters a culture of innovation, engagement, and accountability. Known for the ability to define vision, create tactical blueprint and distill complex information and challenging business issues into actionable plans which positively impacts business performance.COMPETENCIES- Financial / Budget Planning & Analysis - Product Development / Launch - Change Management - Business Transformation - M&A / Post-Merger Integration - Strategic Vision / Planning / Execution - Board / Investor Relations - P&L / Operations Management- Marketing Strategy / Implementation- Business Process Design / ImprovementCAREER HIGHLIGHTS Developed innovative COVID-19 integrated digital marketing strategy to address consumer safety/access concerns during 2020 extended tax filing season. Exceeded projections by 400K+ clients and $100M in revenue. Drove the largest revenue gain in the financial services division in 7 years, a $57M YOY increase through product bundling, pricing strategy, and new product development. Generated $350M cost reduction for $3B+ company by leading 3 separate organizational/expense restructurings. Spearheaded end-to-end redesign of the consumer-facing service delivery model for $3B, 10K-office company, leveraging leading-edge AI solution and data visualization. Negotiated 3-year, industry exclusive agreement for the technology and secured 90%+ franchisee participation. Reversed multi-year decline in revenue, brand health, and client retention in 1 year, with a 10-point increase in client intent to return and 60 basis point gain in client retention. Created the first, nationally scaled virtual tax preparation product; utilization has grown more than 400% YoY for 3 consecutive years, with 70% of clients new to the brand and in younger, more upwardly mobile demographic. Introduced “Freemium” price transparency strategy to the assisted tax industry. Increased revenue by $17M and delivered the highest single-year growth in new client volume in more than 15 years.