George Rivera

About George Rivera

STRATEGIC LEADERSHIP & EVENT MANAGEMENT •Transformed underperforming teams into award-winning departments, managing $2.5M budgets •Scaled event productions from intimate 50-person gatherings to arena events •Led teams of 25+ creative professionals while executing global rebrands CREATIVE DIRECTION •Orchestrated multi-city and international marketing launches with comprehensive branding packages •Delivered unique videos, collateral materials, and stage designs •Achieved 30% month-over-month sales growth through strategic campaigns PROJECT MANAGEMENT •Implemented Digital Asset Management systems for global brand consistency •Streamlined workflows to improve operational efficiency •Delivered 50+ event productions with zero delays while reducing costs by 30% BUDGET ADMINISTRATION & INNOVATION •Managed creative budgets exceeding $2M annually while maintaining high ROI •Reduced costs through strategic optimizations •Achieved 90%+ satisfaction ratings across diverse rebranding efforts

Experience

1. Sr Manager Creative Services

   Henry Schein One

   Oct 2019 — Present · UT, US

   Directed internal designers and external resources, including agencies and freelancers, to ensure brand alignment across all media.Led the creative vision and execution of a full company rebrand in collaboration with an outside agency.Oversaw all creative aspects of new website development, enhancing user experience and brand consistency.Streamlined creative workflows, introducing new processes to improve efficiency and output quality.Developed templates for print and digital media, ensuring consistent advertising presentation.Key Achievement: Successfully rebranded the company, elevating its market position and aligning its visual identity with strategic goals.

Education

• University of Utah

  BFA