Georgeanna Liu
Head of Global Market Research and Insights
- Role
- Director, Global Market Research and Insights at AMD
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Georgeanna Liu
Keen focus on customer insight and business implications- Team-oriented and result-focused leadership style- Experience in product/brand management - Exceptional skills in problem identification and resolution- Strong business ethicsSpecialties: Research design to address business challenges, insight generation that leads to actionable recommendations, and cross-functional and multi-country team management. Fluent in English and Mandarin Chinese.
Experience
Director, Global Market Research and Insights
Jul 2025 — Present · Austin, TX, US
In my role as Head of global market research and insights at AMD, I was responsible for managing a diverse research portfolio to support all product lines and business functions. I led global studies on brand tracking, segmentation, and product concept testing to drive strategic decision-making and enhance product positioning. By collaborating with cross-functional teams, I prioritized features and implemented data-driven insights to support business functions effectively.
Education
National Taiwan University
BBA
Cornell University - S.C. Johnson Graduate School of Management
MBA
Skills
- Cross-Functional Team Leadership
- Strategic Planning
- Segmentation
- Customer Insight
- Analysis
- Market Research
- Competitive Intelligence
- Marketing Strategy
- Analytics
- Leadership
- Competitive Analysis
- Multi-Channel Marketing
- Demand Generation
- Management
- Market Analysis
- Marketing Research
- Team Management
- Data Analysis
- Web Analytics
- User Experience
- Market Intelligence
- Analytical Skills
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