George Wu
Director, Advanced Analytics at AT&T
- Role
- Director, Advanced Analytics at AT&T
- Location
- Los Angeles County, CA, US
- LinkedIn followers
- 500 followers
About George Wu
Measurement analytics leader with 18+ yrs experience leading Marketing Mix Modeling experimentation, and advanced analytics programs for Fortune 100 companies. Proven track record in leading high performing teams to deliver scaled measurement solutions, actionable insights, and extraordinary business impact. Skilled at cross-functional stakeholder engagement and translating complex data and models into clear compelling narratives for diverse audiences. Recognized industry thought leader, storyteller and regular presenter to C-Suite/senior leadership and industry conferences.
Experience
Director, Advanced Analytics
Nov 2021 — Present · Los Angeles, CA, US
Lead teams responsible for quantifying the impact of total investment on customer acquisition and churn through advanced modeling including Marketing Mix Modeling Multi-Touch Attribution (MTA), and experimentation.Manage internal and external teams of data engineering, data science, insight delivery, and development of NextGen marketing analytics.Engage cross functionally across all levels up to C-Suite to ensure model-driven insights are at the core of decision making by synthesizing complex data science into monthly reviews with actionable storytelling paired with dashboards and data feeds available at the granularity and speed that decisions are made.
Education
The Wharton School
B.S., Economics - Marketing and Statistics
2003 — 2007
University of Pennsylvania
B.A., International Studies
2003 — 2007
Skills
- Customer Insight
- Sas
- Analytics
- Marketing Mix Modeling
- Statistical Modeling
- Market Research
- Strategy
- Marketing Research
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