George Wakim
Senior Director - Adobe Campaign Architect at Epsilon
- Role
- Senior Director - Adobe Campaign Architect at Epsilon
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About George Wakim
Business Technology professional, focused on providing best in class marketing technology solutions for medium to large corporations. Design, implementation, and optimization of large scale Marketing Database solutions. Held various technical leadership roles spanning many industries and sectors including pharma, medical, automotive, entertainment, retail, credit, utility, investment, financial, and inventory management. Played leadership roles in defining and implementing technology solutions, also managed marketing and technology teams to ensure thorough understanding of business objectives, leading to successful development, implementation, and optimization of cross channel (direct mail, digital, mobile and emerging channel), and cross-platform marketing infrastructures. Most recently focused on evaluating, designing, and implementing Adobe Campaign solutions to new and existing clients, lead the design of Adobe Marketing cloud and on premise architectures, focused on retail, pharma and medical industries. Previously, focused on architecting, managing and delivering client specific marketing technology solutions. Interacted with client senior managers, client teams, and vendors to lead the marketing strategy evaluation, and provide solutions that enable the clients meet their marketing goals and objectives. Specialties: • Marketing technology enablement• Channel-neutral marketing management & strategy• Marketing technology assessment & recommendation• Marketing data operations support• Vendor management• Database solutions• Data management, quality & integration• Business intelligence• Automated reporting• Client engagement leadership• Large scale project management• Requirements documentation & solution design• Marketing technology leadership• Scope & Budget AnalysisCertifications:• Adobe Certified Expert - Adobe Campaign: Developer• DMA Certified Marketing Professional
Experience
Senior Director - Adobe Campaign Architect
Apr 2020 — Present · Wakefield, MA, US
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