George Wade
President @Bay Laurel Advisors
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WORK HISTORY
President @Bay Laurel Advisors
US
Bay Laurel Advisors is a consulting firm focused on Entertainment Real Estate and Consumer Driven projects. Key areas of specialization include project development, brand development, governmental affairs, and marketing.During the company\'s five year history, the company has advised major entertainment companies and assisted in the development of strategic and creative strategies in Location Based Entertainment. It\'s key clients include Crayola Corporation, Peanuts Worldwide, Angry Birds and Cartoon Network to name a few.
EDUCATION
UCLA
BFA, Theatrical Design
ABOUT GEORGE WADE
George Wade is a recognized expert in branding and intellectual property (IP) development for LBE (location-based entertainment). Since the 1990s, he has helped engineer and drive the conversation around evolving trends for branded experiences. Drawing upon 37+ years experience, Wade is a leader in the development of high-end, mixed-use projects including theme parks, themed attractions and LBE venues. He brings a keen vision and understanding of how brands can super-charge the guest experience. Making matches between brands and LBE is now a primary focus of his consultancy, Bay Laurel Advisors, founded in 2009. This thriving practice is led by Wade (as President) and supported by a network of seasoned entertainment industry specialists. Its distinguished, global client list includes Halo (the extremely popular Microsoft X-Box game), Angry Birds, Hasbro Entertainment, the Peanuts gang of characters, Crayola and Cartoon Network.With its unmatched combination of resources, Bay Laurel Advisors helps clients identify strategic entertainment approaches that will be popular with consumers and that will allow the developer/investor to realize a respectable return on investment. Bay Laurel also supports clients in identifying and managing creative talents required to develop the overall creative vision and bring the concepts to fruition. Working on pioneering projects at influential companies – the Walt Disney Company in the early 1980s, Landmark Entertainment in the late 1980s, Iwerks Entertainment in the ‘90s, MGM Studios in the – Wade was ahead of his time in recognizing the fertile possibilities of marrying IP with content on themed entertainment platforms. He played a key role in conceiving and creating Robocop: The Ride (1993), a defining project that helped launch a new generation of guest experience in theme parks and attractions. Wade went on to help create some of the industry’s most prestigious and influential projects including Tokyo Disneyland, Universal Studios Florida, The Forum Shops at Caesars Palace, EPCOT Center, Luxor Hotel and Casino, MGM Grand Hotel and Casino, Mirage Hotel and Casino and several iterations of the Crayola Experience. Specialties: Strategic Planning for Major Projects, Business Development, Brand Strategies and Brand Acquisition, Project Organization and Team Development, High Level Government Interface and Support
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