George Shuter

Head of Seo @Gear4music Ltd.

Designing, delivering and overseeing the SEO initiative for the UK\'s largest retailer of musical instruments, including all subsidiary brands. Developing a high-performing team of SEO professionals. Line management responsibilities for the Content Operations & Translations teams. Working closely with channel leads, as well as product & technical teams, to build the SEO infrastructure to drive international growth. Partnering and collaborating with external content teams from supplier brands. Partnering with the international localisation team to expand the SEO strategy across 20 websites and 15 languages. Advising product teams, marketing, and executive leadership about SEO issues and progress opportunities.