George C Preciado
Chief Commercial Officer (CCO) @Engelman\'s Bakery
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WORK HISTORY
Chief Commercial Officer (CCO) @Engelman\'s Bakery
Atlanta, GA, US
Recruited as a member of the executive leadership team to lead enterprise-wide commercial transformation and accelerate profitable growth. Partner closely with the CEO, Board, and private equity sponsor to modernize go-to-market strategy, strengthen customer partnerships, expand margins, and support M&A-driven scale.
EDUCATION
Universidad Autónoma de Nuevo León
Public Administration and Political Science
Georgia State University - J. Mack Robinson College of Business
Master of Business Administration - MBA
ABOUT GEORGE C PRECIADO
Commercial leader with 15+ years of success driving growth, profitability, and transformation across the CPG, bakery, beverage, and retail industries. Proven track record leading go-to-market strategies across DSD, CDC, and wholesale channels while expanding branded and private-label portfolios and delivering double-digit revenue and EBITDA growth. Recognized for building high-performing teams, leading marketing and brand development, and translating data-driven insights into disciplined, market-winning execution.Currently serving as Chief Commercial Officer at Engelman’s Bakery, leading the company’s commercial transformation, marketing strategy, and M&A integration to scale its national manufacturing footprint and diversify product capabilities.
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