George Morton
Professional Services New Business Sales @HSO
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WORK HISTORY
Professional Services New Business Sales @HSO
Ely, GB
Engage C-suite executives to shape and deliver large-scale business application and organisational transformation programmes across AEC, consulting and legal- Leverage the full Microsoft cloud (Dynamics 365, Power Platform, Azure and Data & AI) to design people-focused solutions that enhance operational efficiency and control- Use HSO’s industry IP (projects360 / aec360 / legal360) to modernise practice management, project/matter delivery and finance for professional services firms- Drive initiatives that improve utilisation, profitability and, ultimately, shareholder value across professional services verticals.
EDUCATION
Kings School Ely
High School, Biology, Photography, Theatre Studies
The University of Huddersfield
Bachelor’s Degree, Music Performance, General
SKILLS
ABOUT GEORGE MORTON
I help professional services firms, particularly in architecture, engineering & construction (AEC), consulting, and legal modernise how they win work, deliver projects and engagements, and manage finance using the Microsoft cloud.Over the last 11 years, I’ve worked with global and domestic firms to replace fragmented legacy systems with integrated solutions built on Microsoft Dynamics 365, Power Platform and Azure. My focus is on practice management, project and matter lifecycle management, and core finance. improving utilisation, margins, cash flow and commercial control while simplifying the application landscape.As a senior member of the commercial team at HSO, I shape programmes that balance ambition with pragmatism by aligning stakeholders, de-risking delivery and accelerating time to value. This includes defining the right implementation approach, helping clients realise their cloud and data strategy, and ensuring their business-critical systems are secure, resilient and fit for growth.I’m passionate about long-term partnerships, clear communication and measurable outcomes, not just delivering technology, but enabling firms to operate smarter, scale confidently and stay competitive in their markets.
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