George McFarlane
Manager, Key Accounts @Pma Canada
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WORK HISTORY
Manager, Key Accounts @Pma Canada
CA
Collaborates with key internal Stakeholders (Director of Sales - Alberta, District Sales Manager – Retail Chain Accounts, and Trade Marketing Manager), as well as, Key Account customer contacts to develop and execute an Annual Business Plan by Key Account. •Integrate revenue and profitability aspects within sales activity to generate greatest ROI within budget guidelines •Develops and maintains a deep knowledge of PMA Canada Ltd. brands and their positioning within the competitive landscape.•Manage customers’ needs and requests through appropriate negotiation cycle & techniques, in order to achieve PMA Canada Ltd. objectives•Establish and develop mutually beneficial and trusting business relationships with key internal / external stakeholders, through cooperation, integrity and with strong interpersonal & presentation skills •Delivers against Key Account sales targets and other KPIs as outlined in the Annual Business Plan. •Identifies key causes of underperformance vs objectives (or over performance) and defines adequate action plans •Prioritize tasks and to manage efficiently time and resources in order to track and optimize the activity in a changing environment along with District Sales Manager - Retail Chain Accounts Alberta, British Columbia & Saskatchewan
ABOUT GEORGE MCFARLANE
Sales Manager with excellent people skills, with a track record of team building and motivating people to achieve their full potential. Combining successful managerial team building skills with the expertise in the development and implementation of trade and marketing strategies. Extensive knowledge of the Wine and Spirits Industry / Packaged Goods Industry in Western Canada as well as an ability to recommend solutions and strategies, resulting in profit-volume growth as well as increases in market share.
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