George McDonald

Brand and Channels Manager @Ravensdown

Christchurch, NZ

At Ravensdown, I lead a team of marketers with a focus on lifting the maturity of the function — bringing structure, clarity and commercial discipline to how we operate. My role spans strategic planning through to execution, with an emphasis on embedding data-led decision making, implementing best-practice processes, and rolling out the tools that enable more consistent, effective delivery across the team.In a complex and changing agricultural market, I work to ensure our marketing efforts are not only creative, but tightly aligned to business priorities — supporting our co-operative model while driving real value for shareholders and customers.

University of Canterbury

Bachelor of Commerce (BCom)

Ashburton College

NCEA Level 1,2 and 3