George L. Koroneos

About George L. Koroneos

As a seasoned communications professional, I thrive at the intersection of storytelling, strategy, and innovation. With over two decades of experience spanning consumer communications, digital content creation, and editorial leadership, I\'ve honed my skills in crafting narratives that resonate with diverse audiences. At Verizon, I lead high-impact consumer communication strategies, driving successful product launches for iconic brands like Apple, Google, and Samsung. My work consistently achieves industry-leading Share of Voice (SOV) and exceptional sentiment metrics. Beyond product launches, I\'ve spearheaded initiatives that position Verizon as a leader in family safety and gaming through creative partnerships and compelling campaigns. Previously, my journey included shaping the voices of leading publications and crafting unforgettable wedding photography stories as Chief Camera Ninja of GLK Creative. From managing a tech magazine’s 35K readership to hosting industry panels and building multimedia campaigns, I bring a unique blend of creativity, collaboration, and execution to every project. When I’m not creating communication strategies, I’m exploring the world, one tiki bar at a time, zipping through vibrant cities on a Vespa, or hunting for rare records to expand my collection. These passions fuel my creativity and keep my perspective fresh. Let’s connect and create something extraordinary together!

Experience

1. Senior Manager Consumer Communications

   Verizon

   Oct 2015 — Present · Basking Ridge, NJ, US

   Orchestrated communications for flagship products including iPhone 14–16, Google Pixel 7–9, and Samsung Galaxy S24 Series, consistently achieving #1 Share of Voice (SOV) and net sentiments up to 100%.• : Launched the Verizon Family app, earning 97% positive sentiment. Moderated the first Family Tech Safety Panel with 6.1M impressions, establishing Verizon as a leader in family safety.• : Introduced Xbox All Access and Razer Edge 5G through collaborations with Microsoft and Razer, achieving viral coverage with over 100K views within 48 hours:• : Created compelling multimedia campaigns with over 24M impressions, 2.3M+ YouTube views, and widespread internal and external engagement. Featured campaigns included product showcases, Super Bowl specials, and creative themes like Star Wars and Indiana Jones.• : Embedded product-focused videos in training programs and internal communications, reaching 30K+ employees and driving enthusiasm for new offerings:• Mentored cross-functional teams, fostering skill development in storytelling and media outreach.• Built synergy across business and PR teams, integrating narratives for SMB, enterprise and consumer audiences:• Enhanced customer engagement and sales through BYOD promotions and flagship device campaigns.• Managed communications for sensitive initiatives, such as admin fee rollouts, ensuring transparency and minimizing reputational risks.• Represented Verizon at marquee events like CES, Super Bowl, and MWC, securing major media coverage and partnerships.