George Kowalewski
Digital Director @Brandnation
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WORK HISTORY
Digital Director @Brandnation
London, GB
Brandnation Digital has shown considerable growth in the recent years, as my role took me from hands on development to planning, leading and coordinating digital delivery. Ensuring great quality implementations on various high level campaigns and products, which not only meet the client’s business objectives but also drive retained user engagement. Working alongside agency’s board across all accounts I am mainly responsible for building senior client relationships through actively sharing knowledge and expertise on digital platforms, content, social, search and mobile. Focusing on strong strategic point from combined brand and digital space perspective, as well as leading and mentoring staff on creative problem solving and facilitating collaboration on campaign ideas and how these could maximise ROI.
SKILLS
ABOUT GEORGE KOWALEWSKI
Your website should be working harder than you are—always fast, always on brand, and always learning. If yours is slow, hard to update, or failing to convert, that’s revenue leaking out of your funnel every day.Core platforms we build and support: Magento, Shopify, WordPress, and Drupal- Complex tech stacks that break every time you add a feature- Content bottlenecks and approval queues that delay campaigns- Rising maintenance costs with no clear ROI- Fragmented data that hides what’s really driving conversions.I guide marketing leaders and digital teams to change their legacy sites into AI‑enabled, revenue‑driving platforms through two specialist practices:EXPRE – AI‑Enabled WebsitesDone-for-you websites and support plans on Magento, Shopify, WordPress, and Drupal that combine conversion-centred design, AI-driven workflows, and 24/7 proactive maintenance. Think of it as a “growth engine on tap”.Kowalewski.ai – AI Workshops for BusinessAdvisory engagements and done with you implementation projects for groups and multinationals who need to standardise and scale their global website and marketing workflow with AI without the usual tech headache and chaotic learning curve.Why trust me?20+ years leading complex digital programmes for brands like VISA, Colgate, CAT, Speedo, Scottish Widows, Alfa Romeo, Kambi, RX, Sumo Group and many more.Proven approach that cuts cost on hosting and maintenance, lifting conversion rates 15–30 % within the first 90 days and speeds publishing velocity by 3X.Technical depth (OpenAI, Claude, ChatGPT, LLMs, Azure, UX, AWS, GCP, PHP.NET and more)+ commercial focus (CRO, SEO, PPC, analytics) to bridge the gap between IT and Marketing.How I work?1. Clarify the Goal – Map your growth targets to measurable web KPIs.2. Simplify the Stack – Consolidate hosting, CMS, and data layers into a unified, scalable architecture.3. Automate & Optimise – Layer AI for content generation, personalisation, and predictive analytics.4. Measure What Matters – Real‑time dashboards that show exactly how your site is paying its way.What\'s at stake?Things are moving so fast, that if you stay with the status quo, you will watch costs rise while competitors outrank and outperform you.Or you can leverage AI, streamlined ops, and a battle‑tested growth framework to turn your website into a profit centre.Any of this resonate?Send me a DM, visit https://expre.co.uk/ or https://kowalewski.ai/ to book a quick discovery call. Let’s make your website the smartest and fastest member of your team.
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