George Jackson
Associate Director @CBRE
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WORK HISTORY
Associate Director @CBRE
London, GB
Trusted advisor to senior leadership across multiple sectors, aligning real estate decisions with long-term business goals through advanced data analytics and digital transformation strategies.• Led large-scale portfolio projects (1-10M sq ft, 1-90k employees) across EMEA, APAC and the Americas, including HQ strategy, footprint optimisation and cost reduction initiatives achieving up to 30% savings.• Advised institutional clients using data-driven insights, scenario modelling and predictive analytics to guide capital allocation and investment outcomes.• Architected and deployed custom tools, interactive dashboards, and scalable data frameworks; spearheaded PropTech integrations to enable real-time portfolio monitoring, augmented decision-making and data-driven foresight.• Collaborated with multidisciplinary teams to ensure asset strategies supported broader organisational objectives.• Pioneered PFI product development and innovation to enable asset transformation for GMPF, delivering optimised portfolios via tailored financial modelling and data-led efficiencies.Key Tools & Technical SkillsAdvanced data engineering & analytics leadership: Databricks, PySpark, Snowflake, SQL; visualisation & BI: Tableau, Power BI; programming & automation: Python, Jupyter, Alteryx, Git; cloud & integration: Azure; PropTech ecosystem integrations.
EDUCATION
Saïd Business School, University of Oxford
Executive Education
The London Institute of Banking & Finance
BSc (Hons)
Multiverse
Data Fellowship
ABOUT GEORGE JACKSON
Experienced real estate strategist with a strong multidisciplinary background, robust knowledge of portfolio management and advanced technical and analytical skillsets. Specialising in real estate data analytics, AI and digital transformation to solve complex portfolio challenges, unlock efficiencies and deliver excellent outcomes for institutional clients across EMEA, APAC and the Americas.At CBRE, I advise senior leadership on portfolio strategy, footprint optimisation and cost reduction initiatives, achieving up to 30% savings through data-driven scenario modelling and predictive analytics. I have led large-scale projects (1-10M sq ft, 1-90k employees), built proprietary tools for performance attribution and portfolio mapping (integrating asset, market, ESG, macro, and demographic data) and reduced review times by 60% using PySpark, Snowflake and Tableau.Key highlights include engineering data solutions for major real estate transformations, such as supporting FPS clients flagship London office refurbishment (£50m+ scale), where I developed scenario modelling for capital allocation, workforce planning and cost forecasting, while providing CFO and Management Board with actionable executive reporting.Passionate about harnessing PropTech, AI, big data and IoT to revolutionise real estate investment and property management. Proven track record translating complex datasets into strategic value, aligning multidisciplinary teams and driving portfolio efficiencies, return enhancement and sustainability goals.Let’s connect if you’re innovating in real estate data, digital transformation or seeking data-powered portfolio growth!
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