George Willis
Head of Ecommerce Uae @Tradition
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WORK HISTORY
Head of Ecommerce Uae @Tradition
Dubai, AE
EDUCATION
University of Sussex
Bachelor of Science (BSc)
The Royal Grammar School, High Wycombe
Secondary School & Sixth Form
University of Exeter
Master of Science (MSc)
ABOUT GEORGE WILLIS
I specialise in financial markets, electronic trading infrastructure, and product development, with a career spanning FX, Rates, Fixed Income, and Credit derivatives. My expertise lies in bridging the gap between traditional broking and modern E-trading technology, leading the expansion of hybrid trading protocols to enhance liquidity, efficiency, and execution quality.Currently based in Dubai, I lead the Middle East expansion of Tradition EMEA’s eCommerce department, delivering growth-focused E-trading solutions across multiple asset classes. My role encompasses complex platform feature development, strategic deployment of trading technology, regulatory compliance (MiFID II), and business expansion into new markets. I have worked in both London and Dubai and collaborate closely with counterparts in New York and across Asia, ensuring a global perspective on market structure and electronic execution strategies.Areas of Expertise- Technology & Trading Systems – Specialising in complex functionality development, financial instrument modelling, product development lifecycles, platform ergonomics, business analysis, FIX protocols, API integrations, market data analytics, and post-trade workflows- Hybrid Trading & E-Trading Strategy – Driving the adoption of electronic and hybrid trading within traditionally voice-based markets- Market Microstructure & Liquidity Dynamics – Optimising platform functionality and execution protocols across multiple asset classes- Regulatory & Compliance Oversight – Implementing best practices for trade surveillance, order reconciliation, and risk management- Client & Institutional Growth – Strengthening relationships and onboarding clients across global trading hubs.I hold an MSc in Financial Economics (Distinction) from the University of Exeter and a BSc in Economics from the University of Sussex, where I received multiple awards for my contributions to student engagement and academic initiatives.I have a particular interest in the evolution of trading technology, market structure, and liquidity access and welcome discussions on these topics. Open to professional conversations and industry collaboration.
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