George Herrera
Accomplished Sales Manager | Advertising Sales, Digital Marketing
- Role
- Director of Brand Partnerships at Activated Events
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About George Herrera
As a Sales Manager, I lead a dynamic team of 13 sales professionals who optimize advertising sales revenue, including broadcast radio, social media, digital marketing, and live entertainment. With 15+ years of experience in the media industry, I have developed a keen understanding of the market trends, consumer behavior, and industry best practices that shape the advertising landscape.My core competencies include cultivating strategic partnerships, leveraging data-driven insights, fostering high-performing sales teams, and implementing best practices. I am proud of my track record in transforming underperforming sales teams through strategic initiatives that have consistently generated over $20 million in annual revenue and increased retention rates. I also manage and nurture key relationships with direct clients and agency partners at major holding companies, ensuring sustained business growth and client satisfaction. My mission is to connect advertisers with consumers through various platforms and channels, creating and delivering compelling, innovative, and integrated campaigns that meet the needs and expectations of our clients and partners.
Experience
Director of Brand Partnerships
Jun 2024 — Present · Los Angeles, CA, US
Education
California State University, Los Angeles
Bachelors of Science, Business Administration (Marketing Management) Minor: Economics
2007 — 2009
Riverside City College
AA & AS, Business (Marketing Management) Minor: Economics
2004 — 2007
Skills
- Adobe Creative Suite
- Illustrator
- Broadcast
- Social Media Marketing
- Digital Media
- Microsoft Office
- Sales
- Digital Marketing
- Integrated Marketing
- New Media
- Advertising
- Marketing
- Media Planning
- Photoshop
- Sketchup
- Event Planning
- Final Cut Pro
- Broadcasting
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