George H. Leon

About George H. Leon

Founder and CEO of Designetto LLC, dedicated to providing expert marketing research…

Experience

1. Chief Executive Officer

   Designetto Llc

   Jun 2021 — Present · Philadelphia, PA, US

   Founder and CEO of Designetto LLC, dedicated to providing expert marketing research design and consulting services. Assisting clients with the capabilities to conduct their own marketing research. as well as those with much more limited resources. Formerly Senior Vice President and practice leader at NAXION (retired) with 32 years experience providing marketing research and consulting services to Fortune clients in information technology, manufacturing, facilities management, energy, security, transportation, home improvements and other b2b and b2c categories.Specialties include market intelligence consulting, customer satisfaction measurement, product configuration and pricing, market segmentation, customer needs analysis and buyer behavior, and \"voice of the customer\" assignments. Has also conducted assignments focused on employee engagement, sales support functions and other internal client issues. Skilled quantitative practitioner in survey design & execution, statistical analyses, modeling, tool development, results implementation and socialization. Highly experienced focus group moderator, executive interviewer and implementation workshop facilitator.

Education

• Temple University

  Ph.D.

Skills

• Consumer Behaviour
• Survey Design
• Focus Groups
• Crm
• Questionnaire Design
• Competitive Intelligence
• B2b
• Market Intelligence
• Management
• Qualitative Research
• Consumer Insight
• Survey Research
• Segmentation
• Market Research
• Statistics
• Advertising Research
• Quantitative Research
• Marketing Research
• Customer Insight