George Calderaro
Director of Community Relations @Columbia University School of Professional Studies
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WORK HISTORY
Director of Community Relations @Columbia University School of Professional Studies
New York, NY, US
Oversees all activities, events and relationships in the communities that are served by School of Professional Studies (SPS). Plays a key role by identifying individuals and organizations within the community that could serve as potential partners on a variety of initiatives. Develops and maintains positive relationships with foundations, non-profits, local elected officials, donors, business, civic and community leaders and organizations to further position SPS as a leader in professional studies. Generates heightened public awareness of SPS programs and faculty.As Executive Director of Public, Corporate and Media Relations, directed multi-platform (print, broadcast, online) public relations and marketing program for Columbia University’s School of Continuing Education and its thirteen master of science programs, Postbaccalaureate courses and certificates, twelve ESL programs and three high school programs. Worked collaboratively with academics, industry professionals and corporate partners to develop and implement targeted, cross-platform marketing strategies. Areas of responsibility include advertising (branding and direct response), Web site (content, search engine optimization, search engine marketing), interactive/email marketing, publications (catalogs and marketing collateral), event marketing, press and public relations. Successfully launched nine graduate programs, certificate programs and online education platform. Produced promotional/informational videos for most programs. Supervise staff and advertising/marketing agency. Promotion from Director of Communications in 2011.
EDUCATION
Tulane University
Bachelor's degree, English Language and Literature/Letters
The New School
Master of Science, Non-profit Management
Columbia University
Course work in strategic communications
SKILLS
ABOUT GEORGE CALDERARO
Experienced Director of Community Relations and Communications with a demonstrated history of working in the higher education, arts and historic preservation. Skilled in Nonprofit Organizations, Communications, Event Management, and Media Relations. Community and social services professional with a Master of Science in Nonprofit Management.
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