George C. Lancaster
Brand & Marketing Executive Strategist / Family Office Advisor in Global Real Estate
- Role
- Member Board of Directors at The Meadows Foundation
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About George C. Lancaster
George is an award-winning senior executive with more than 25 years of experience leading brand, marketing, and communications at Hines, stewarding global brand expansion across the Americas, Europe, and Asia, and supporting a tenfold increase in AUM. Today, he serves as a strategic advisor to the Hines family on brand, culture, and legacy within the Office of the CEO, advising with a long-term lens on culture, identity, continuity, and stewardship. Outside of real estate, George is committed to philanthropic efforts. In addition to serving as board chair of Stages Repertory Theatre in Houston, he is a member of the Houston Arts Alliance Advisory Council, the Discovery Green Public Art Committee, and the Meadows Museum Advisory Committee. He is a board member and Trustee of the Meadows Foundation, a family philanthropy that serves the people of Texas through collaborative grant-making and programs.A world traveler and tastemaker, George has worked on extraordinary assets, projects, events, and brand activations in major cities worldwide. He makes it a point to absorb and assimilate culture and constantly ideate wherever he is in the world. He is passionate about Broadway, decor, restaurants, fashion, and sharing great brand ideas across borders.
Experience
Member Board of Directors
Jan 2023 — Present
Board member of a private family charitable foundation benefitting the people of Texas
Education
Southern Methodist University
Bachelor of Fine Arts - BFA, Advertising and Communications
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