George Bryson
Business Readiness & Sell-Side Advocacy | Growth Operator | Ex-McKinsey
- Role
- Principal Founder at Atx Studio Works
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About George Bryson
Too often, value is lost before a company ever goes to market — through undocumented systems, founder dependency, and stories that don\'t survive scrutiny. I help founders fix that before it costs them.As Director of Business Owner Advocacy at Corporate Finance Associates Worldwide, I lead the Business Readiness practice — helping founder-owned companies close the gap between where they are and what buyers actually pay for. Systems that transfer. Story that sells. Strength that converts.McKinsey-trained, three-time CEO/COO/GM. 25+ years building, scaling, and turning around founder-led companies — startup through national distribution. 10x distribution growth,$9M+ raised, exits at premium multiples. Sectors: food & beverage, consumer & retail, CPG.Your business is your asset. I help you build its value — whether you\'re selling next year or not for a decade.
Experience
Principal Founder
Oct 2021 — Present · Austin, TX, US
Sell-side advocacy for founder-led companies. Operational transformation that builds what buyers pay for: systems that transfer, story that sells, strength that converts. Created Startup Field Guide—1,600+ downloads, 500+ member community.
Education
l'Institut de Langue Française, Collonges-sous-Salève
Diplôme de Langue Française
University of Chicago
MA, Social Sciences
La Sierra University
BA, History, French
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