George Brazil

Digital Marketing Manager @G4S

Planning and delivery of the full UK digital marketing programme including web, email, and social, making sure all core areas of the business are represented through strategic campaign planning. •Management of the G4S UK website content and structure, collaborating with local and global teams to optimise site performance and navigation. Refining page content and design to optimise sales enquiries and drive recruitment figures. • Designing goal-orientated email marketing campaigns to drive enquiries and event attendance across Mailchimp, Adobe Marketo, and Poppulo. Ensuring strong campaign engagement through best-in-class modern design practices and effective use of analytics and testing. • Maintaining the social media calendar to drive internal engagement and generate content. Bringing together efficient planning and strong design to deliver eye-catching social campaigns that drive key messages to our audiences via a wide range of social platforms. • Managing the internal communications programme, creating and delivering materials across email and internal intranet platforms.