George Bollendorf

About George Bollendorf

I love technology sales and marketing and thrive in the high tech business to business environment.With experience in analog and digital design combined with semiconductor distribution sales and rep sales experience has provided me with a deep understanding of how to sell and market electronics in high tech design and manufacturing environments in automotive, aerospace, telecom, and power grid infrastructure industries.With a keen focus on value proposition and product line extension - I have a succesful track record generating the business case for new product introduction with success selling the ideas and convincing executive management to launch.Major responsibilities:Leading the marketing team to develop and execute the marketing mix including the selection of trade shows, print and digital magazines, paid search, and SEO. Creative guidance of marketing material with final sign off.Market segmentation and product differentiation based on company strengths, competative analysis, market opportunities, and industry trendsMeeting with key strategic customers and suppliers building partnershipsWork closely with sales team as a technical resource and assist in account penetration strategy and joint sales calls.Product training of sales staffBSEE, MBA, active member

Experience

1. Marketing and Business Development Manager

   Empower Rf Systems

   Mar 2015 — Present

   Partner with sales, channel partners, engineering, and executive management to identify and implement highly effective programs for developing key markets and customers. • Provide sales personnel with marketing and training support for the promotion and positioning of existing and new products. • Responsible for development of marketing plans, development of sales tools, and website content.• Provide customer feedback and competitive analysis to improve existing products and influence development of new products. • Develop product roadmaps and the go to market strategy.• Prepares and presents technical marketing materials in key customer meetings, industry events, and trade shows. • Accountable for business results as a key contributor in the Sales organization, and close associate of the engineering product development team.

Education

• San Diego State University

  BS, Electrical Engineering

  1986 — 1988

• San Diego State University

  MBA, Marketing

  2005 — 2007