George Ayley
Manager - Enterprise Sales, Emea @D2L
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WORK HISTORY
Manager - Enterprise Sales, Emea @D2L
New Logo Results (as a Leader)FY25 Q4 - 144% of bookings target and 83% win rate (6 new logos) FY26 Q1 - 100% of bookings target and 66% win rate (4 new Logos)FY26 Q2 - 87% of bookings target and 71% win rate (5 new Logos)FY26 Q3 - FY25 H2 - 91% total bookings attainment, 88% ACV, 98% services-Responsibility of leading new business AE\'s, growing D2L\'s presence within EMEA via new logo\'s, and Commercial Account Managers whose objectives are to expand revenue within existing customer accounts-Forecasting accuracy to the SVP on bookings, ARR, churn and pipeline- Coaching and developing team members to ensure excellent execution in deals to achieve best in class win rates, this includes deal reviews, regular 121\'s and regularly supporting within sales processes- Utilisation of MEDDPIC and other sales methodologies such as Gazing to help elevate team performance- Work in partnership with marketing and business development to establish effective processes and strategic plans to increase pipeline and deal velocity
ABOUT GEORGE AYLEY
An experienced, passionate, Enterprise Sales Leader with a proven track record of achieving key business targets and KPI\'s - achieving presidents club 2023 during my time as an individual contributor! A strategic leader who is proficient in utilizing sales processes such as MEDDPIC to elevate win rates and improve forecasting accuracy, whilst also ensuring my team progress and develop their knowledge, skills and behaviours. I class myself as a people leader, winning hearts and minds, leading from the front and ultimately advocating for my teams success.Responsible for leading the Enterprise Sales team at D2L EMEA, coaching and developing a team of new business AE\'s and Commercial Account Managers (Client Sales Executives). Within my role I am accountable for scaling D2L\'s footprint within the Corporate and Professional Learning market whilst upholding the businesses reputation. In addition, my role carries a revenue target of over $2m across both new logos and existing customers and a book of business in the region of $8 million.Excellent interpersonal, communication and negotiation skills. Committed to solving problems and value based selling to provide a strong ROI for prospective clients. I firmly believe that people buy from people, and subsequently I leverage a high level of EQ within every sales opportunity, ultimately aiding the development of strong, long lasting and meaningful partnerships.
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