Geo Money
Director of Communications @Bob Evans Farms, Inc.
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WORK HISTORY
Director of Communications @Bob Evans Farms, Inc.
New Albany, OH, US
EDUCATION
University of California, Berkeley
BA
ABOUT GEO MONEY
Strong ability to lead teams of 40+ direct reports through training, development and mentoring. Experience overseeing corporate and marketing communications strategies within fast-paced environments, from startups to Fortune 500 companies. Manage internal and external communication channels, media relations, crisis planning and cultural programs. Well-rounded and tech savvy with extensive knowledge of business acumen, branding and corporate strategy. Dynamic leader who connects business goals to drivers for communication to increase productivity and generate revenue for top business performance. Control budgets of $100MM for global CPG and tech SaaS brands. EXPERTISE IN • Increased brand recognition by positioning key product personnel as subject matter experts, creating thought leadership content and distributing via social media; secured speaking engagements at industry and community events which led to national brand recognition, resulting in 30% increase in sales-qualified leads and tripling of prospective employee applications • Created and led cross-functional team from 8 departments to streamline new business proposal process, reducing time to complete proposals and RFPs by 80% and increasing win rate to 30%, securing $50MM in new business over 3-year period • Developed internal marketing programs and campaigns to create harmony and strong organizational culture in purchased global companies, reducing employee attrition 2%(below industry average) over 9-month period and increasing employee engagement 22% • Researched supply chain and demand to create award-winning marketing campaign for Purell and position brand as the Hand Hygiene Expert of Foodservice, while increasing division’s net profits 4% and revenues 36% within 3 years
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