Geoff Biggs
International Commercial Director
- Role
- Global Director at Bacardi
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Geoff Biggs
Self motivated business professional with extensive international experience in General Management, Sales and Customer Marketing. Successful in developing commercial strategy to meet business objectives in both developed (USA and Canada)) and developing(Middle East, Africa,South America) markets. Proven track record of profit delivery by leading from the front to create and inspire high performing commercial teams.
Experience
Global Director
Apr 2024 — Present · Miami, FL, US
Education
University of Cape Town
B.Bus.Sc Honours, Marketing, Economics, Business Strategy
1983 — 1986
Skills
- Trade Marketing
- Consumer Products
- Distributor Management and Development
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Shopper Marketing
- Marketing Research
- Leadership Development
- Forecasting
- Management
- Brand Equity
- Leadership
- Beverage Industry
- Product Innovation
- Brand Development
- Segmentation
- Marketing
- Wine
- Competitive Analysis
- Strategic Planning
- Brand Architecture
- Key Account Development
- Global Marketing
- Sales Operations
- Pricing Strategy
- Global Management
- Categorization
- Pricing
- International Marketing
- Sales
- Customer Insight
- Sales and Customer Marketing Strategy Development and Excecution
- Great People Skills
- Market Planning
- P&L Management
- Alcoholic Beverages
- Iri
- Retail Category Management
- Consumer Insight
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