Geoff Vartelas
Manager, Sports Strategy & Analytics at Kraft Analytics Group
- Role
- Manager, Account Management & Business Strategy at Kagr Kraft Analytics Group
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Geoff Vartelas
Sports Strategy & Analytics Manager with 8+ years of experience in sports, technology, data, strategy & analytics currently managing a diverse portfolio of clients across the NFL, NBA, NHL, WNBA, and MLS for Kraft Analytics Group (KAGR). Committed to empowering clients to make informed decisions based on comprehensive data insights. Providing strategic recommendations for the application of the KAGR technology platform and support revenue and fan growth strategies within ticketing, marketing, operations, premium sales & service, and business intelligence. Working cross-functionally to ensure operational success in identifying areas for optimization, enhancement, and expansion for the organization.
Experience
Manager, Account Management & Business Strategy
Apr 2024 — Present · Foxborough (Foxboro), MA, US
Assess needs & identify areas of opportunity for strategic application of the KAGR platform for new & existing KAGR clients, including-Marketing Strategy Support: Implement automated trigger & welcome journey strategies to identify, track & monetize highly engaged segments of the fanbase-Data Model Application: Operationalize, train & enable KAGR\'s data models to ensure proper use, and apply outreach strategies to enable sales & marketing teams to target highest propensity-to-buy fans-League Level Engagement: Application of league provided data, to marry catalogue of different league-level data feeds with pre-existing client database-Platform Enhancement: Identify opportunity areas to automate within the KAGR Platform, to further streamline outreach efforts for Sales, Service, Marketing, Premium & Sponsorship teams. Manage direct reports, including training & developing key competencies. Project manage team of analysts and client leads to deliver on platform needs for all KAGR subscription clients.Work with Sales & Enterprise Solutions teams to identify areas for upsell or new business opportunities for the organization. Collaborate with cross-functional teams such as Data Engineering, Product, Data Science and Business Intelligence to prioritize and deliver on client quarterly goals while also contributing to KAGR\'s product roadmap.Both lead & support different strategic projects within the organization.Engage & support client-base in consultative projects including-Pricing Optimization -Fan Segmentation-Venue Re-scale & Optimization-Retention Strategy
Education
Penn State University
Bachelor’s Degree
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