Geoff Taylor

Trade Development Manager @Southern Glazer's Wine & Spirits

Seattle, WA, US

Trade Development Managers are the central nervous system for Southern Glazer’s, connecting all limbs of its business with its supplier partners. I have to have a broad and deep understanding of all elements of the business so that, if a problem arises, I either know how to fix it or find the person/people that can. Customer service, curiosity, and a willingness to dig into the details are critical to success in the role.• Led supplier-planning initiatives to align brand strategies and priorities with sales promotions and marketing programs, meeting volume and value targets.• Onboarded >25 new suppliers on strict timelines by coordinating corporate legal review, market analysis, inventory purchasing, and supply chain activities with local markets.• Optimized supplier-level program performance for Fine Wines Sales division across 4 markets by aligning brand pricing with gross profit by channel.• Achieved 90% success rate on national and local sales programs by accurately forecasting and managing inventory and providing regular program updates to relevant stakeholders.• Counseled external parties on high-value opportunities, targeting revenue growth, brand awareness, and protection.• Maximized channel exposure and profit margins through internal and external analytics software to identify, advise and guide supplier partners on market trends and consumer shifts (e.g, Tableau and Nielsen Data). • Established and managed cost of goods sold (COGS) by forecasting annual inventory requirements for customers, providing national program projections to corporate leadership, and calculating annual sales for corporate finance teams. • Conceived of, developed and implemented shared data-gathering mechanisms, accurately communicating and predicting purchasing and transit of $30M in inventory across 4 markets.

Bishop Ridley College

Ontario Scholar

Wine & Spirit Education Trust

WSET Level 3

The University of British Columbia

Graduate

Brock University

H. BSc.