Geoff Smith

About Geoff Smith

Senior level e-commerce/Internet executive with over 25 years of successful leadership in e-commerce, catalog marketing, strategic and tactical planning and division startup. Specialties: Strong general business management with proven hands-on experience in business assessment; e-commerce, internet marketing, catalog, direct response, e-commerce marketing; P&L responsibility; retail, catalog and online merchandising, business development, creative/branding, financial analysis, budgeting, project management, new employee selection, training and inventory management.

Experience

1. Vice President & General Manager, Consumer Scores

   FICO

   Aug 2012 — Present

   Geoff Smith is FICO’s vice president and general manager of Consumer Scores, responsible for strategies to grow the FICO® Score brand and distribution in the consumer markets. Geoff is responsible for FICO’s Business-to-Consumer (B2C) Scores businesses, which includes FICO’s direct-to-consumer business, myFICO.com, as well as FICO’s indirect consumer programs including FICO® Score reseller licensed programs, lender consumer score programs and partner affinity programs. He manages a team of professionals responsible marketing, product management, software development/engineering, analytics, customer care, business development and partner program management. The FICO® Score is the standard measure of U.S. consumer credit risk, and used in more than 90 percent of consumer lending decisions in the U.S. and in more than 25 countries on 5 continents. More than 10 billion FICO® Scores are purchased in the United States each year by lenders for their risk management decisions. Through its myFICO® service and the FICO® Score Open Access program, FICO helps millions of American consumers understand their credit health.

Skills

• Email Marketing
• Retail
• Financial Analysis
• Social Media
• Strategy
• P&L Management
• SEO
• Advertising
• Catalogs
• Business Development
• Analytics
• Online Marketing
• Start-Ups
• Social Media Marketing
• Strategic Partnerships
• Web Marketing
• E-Commerce
• Direct Marketing
• P&L Responsibility
• Project Management
• Ppc
• Direct Response
• Strategic Planning
• Budgets