Geoffrey Sitch
Servant Leadership | Sales Development | Data Driven
- Role
- Manager of Lead Development at PatientNow
- Location
- Flagstaff, AZ, US
- LinkedIn followers
- 500 followers
About Geoffrey Sitch
Strategic and growth-oriented Sales Development Manager with over a decade of experience in sales leadership, team development, and sales enablement within SaaS, healthcare, and wellness industries. Proven track record of scaling teams, implementing high-impact technologies, and driving revenue through innovative processes and cross-functional alignment. Passionate about mentoring, creating inclusive sales cultures, and leveraging data and AI to power intelligent prospecting and lead conversion.
Experience
Manager of Lead Development
Mar 2023 — Present
Rebuilt and optimized inbound SDR resulting in 9 promotions to revenue-generating roles- Implemented Outreach.io, driving 2,371 demos driving $4.5M in annualized revenue for the inside sales team- Built two outbound SDR teams focused on upsell opportunities and merchant processing, delivering $2M in annualized revenue- Launched AI-based prospecting tools for hyper-personalized campaigns by geography, competitors, and sentiment- Established, structured, and deployed development programs (1:1s, call coaching, GAP sales training)- Partnered with Revops, Salesforce Dev teams and Director of Marketing to overhaul lead attribution, improving MQL to SQL tracking and marketing ROI- Introduced wellness and culture initiatives to reduce sick time, increase productivity and improve morale- Co-developed webinars and educational campaigns achieving ~20% conversion rates.
Education
State University of New York Cortland
Health Education Masters, Health Teacher Education
2010 — 2010
State University of New York at Plattsburgh
BA, Education
2006 — 2009
Skills
- Wellness Coaching
- Lifestyle
- Recruiting
- Wellness
- Curriculum Design
- Strength Training
- Teaching
- Time Management
- Sales
- Nutrition
- Fitness
- Software Documentation
- Classroom
- Fitness Training
- Weight
- Personal Training
- Coaching
- Exercise Physiology
- Weight Training
- Functional Training
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