Geoffrey Kirwan

Manager, Marketing and Web @Canada's Drug Agency

North York, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

May 2024 — Present

Manager, Marketing and Web @Canada's Drug Agency

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Toronto, ON, CA

Canada’s Drug Agency is a pan-Canadian health organization.Created and funded by Canada’s federal, provincial, and territorial governments, we’re responsible for driving better coordination, alignment, and public value within Canada’s drug and health technology landscape.We provide Canada’s health system leaders with independent evidence and advice so they can make informed drug, health technology, and health system decisions, and we collaborate with national and international partners to enhance our collective impact. I\'m proud to be accountable for our brand and digital experience, as I lead a dedicated team that includes web administrators, design and social media experts as we lead the modernization of the CDA-AMC website, including its information architecture, information design and user experience, while building the brand identity and bringing our work to life in offline and online ways.I\'m privileged to lead the best team at Canada\'s Drug Agency, reporting directly to the Chief Communication Officer.

EDUCATION

N/A

Colorado State University

Master of Business Administration (MBA), Marketing

2012 — 2013

University of California, Irvine Division of Continuing Education

Certificate in Web Intelligence

N/A

York University

Bachelors of Arts (Honours), History / Political Science (Double major)

2010 — 2011

The University of British Columbia

Award of Achievement in Web Analytics

SKILLS

OmnitureLead GenerationOnline MarketingPeople ManagementGoogle AdwordsAdvertisingDigital StrategyContent ManagementMobile MarketingAnalyticsWeb AnalyticsUser ExperienceMarketing StrategyCustomer InsightInteractive MarketingUsabilitySocial Media MarketingSEODigital AdvertisingStrategyE-CommerceDigital MediaSearch Engine Optimization (SEO)Marketing CommunicationsMarketingMicrosoft ExcelCorporate CommunicationsCopywritingDigital MarketingInformation ArchitectureMarketing ManagementGoogle Analytics

ABOUT GEOFFREY KIRWAN

I\'m passionate about ideas that engage customers and employees, build the brand, and drive the organization forward. And Star Trek. Check out my portfolio at https://southpawmarketing.webflow.io/The views expressed here are my own and do not necessarily represent the views of my employer.

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Geoffrey Kirwan — Manager, Marketing and Web at Canada's Drug Agency in North York, ON, CA | Unifers