Geoffrey Kirwan
Manager, Marketing and Web @Canada's Drug Agency
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WORK HISTORY
Manager, Marketing and Web @Canada's Drug Agency
Toronto, ON, CA
Canada’s Drug Agency is a pan-Canadian health organization.Created and funded by Canada’s federal, provincial, and territorial governments, we’re responsible for driving better coordination, alignment, and public value within Canada’s drug and health technology landscape.We provide Canada’s health system leaders with independent evidence and advice so they can make informed drug, health technology, and health system decisions, and we collaborate with national and international partners to enhance our collective impact. I\'m proud to be accountable for our brand and digital experience, as I lead a dedicated team that includes web administrators, design and social media experts as we lead the modernization of the CDA-AMC website, including its information architecture, information design and user experience, while building the brand identity and bringing our work to life in offline and online ways.I\'m privileged to lead the best team at Canada\'s Drug Agency, reporting directly to the Chief Communication Officer.
EDUCATION
Colorado State University
Master of Business Administration (MBA), Marketing
University of California, Irvine Division of Continuing Education
Certificate in Web Intelligence
York University
Bachelors of Arts (Honours), History / Political Science (Double major)
The University of British Columbia
Award of Achievement in Web Analytics
SKILLS
ABOUT GEOFFREY KIRWAN
I\'m passionate about ideas that engage customers and employees, build the brand, and drive the organization forward. And Star Trek. Check out my portfolio at https://southpawmarketing.webflow.io/The views expressed here are my own and do not necessarily represent the views of my employer.
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