Geoffrey Call

About Geoffrey Call

With an extensive background in Project Development and Experience Design Strategy, I am a seasoned expert in design thinking and process implementation. I am passionate about solving unsolvable problems and building teams to their full potential. I\'ve been fortunate enough to work with successful entrepreneurs in multiple startups that have all grown to success. Because of those experiences, I have built an agile mindset early on and developed project management skills in a fast-paced work environment.I\'m an insightful problem-solver who loves challenges! I am passionate about human-centric design, gamification, and improving people\'s lives daily! I majored in Experience Design and Management at BYU. I currently work in Customer Insight management and Experience Design at BambooHR and love opportunities to apply design thinking to any field in order to help people. Being people-first, strategic, and intentional are vital in my management style. Feel free to reach out! I always have 5 minutes to chat!

Experience

1. Cx Insights Consultant Ii

   BambooHR

   Jan 2026 — Present · Draper, UT, US

   I lead customer discovery, journey audits, and research initiatives that clarify customer needs, uncover friction, and guide product, service, and operational improvements. I apply mixed-method research and AI-enabled analysis to turn complex signals into clear, actionable insights that drive cross-functional decision-making.Discovery & ResearchLead end-to-end discovery efforts across onboarding, adoption, renewal, and support journeysDesign and conduct qualitative research (interviews, call analysis, observation) and quantitative studies (survey design, analysis, mixed methods)Validate problem framing by triangulating customer feedback, operational data, and behavioral signalsAI-Enabled Analysis & SynthesisUse AI tools for theme clustering, sentiment analysis, anomaly detection, and synthesis accelerationDevelop prompting and validation practices to ensure insight quality, transparency, and confidenceDocument assumptions, limitations, and evidence to support responsible interpretationInsight Storytelling & InfluenceCreate structured insight narratives that explain the “why” behind patterns and link findings to customer and business impactFrame recommendations around journey improvement, adoption outcomes, and operational efficiencyPresent insights and facilitate alignment with Product, Journey Operations, Support, and MarketingCollaboration & StandardsPartner with Product and Journey Operations to translate insights into interventions and measurement plansContribute to the Company Research Guild by supporting shared standards, templates, and best practicesMaintain high-quality research repositories and provide informal mentorship to junior consultants

Education

• Brigham Young University Marriott School of Business

  Bachelor of Science - BS, Experience Design and Management

• Brigham Young University

  Pre-Business, Business Administration and Management, General

  2017 — 2023