Geoffrey Moore

About Geoffrey Moore

Managing Director, Geoffrey Moore Consulting Chairman Emeritus, TCG Advisors, Chasm Institute and The Chasm Group Member of the Board of Directors of several pre-IPO Companies Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Wildcat Venture Partners portfolios and established high-tech enterprises, most recently including Salesforce, Microsoft, Autodesk, F5Networks, Gainsight, Google, and Splunk. Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, which has sold more than a million copies, focuses on the challenges start-up companies face transitioning from early adoption to mainstream customers. Moore’s latest business-related work, Zone to Win, addresses the challenges large enterprises face when embracing disruptive innovations, even when it is in their best interests to do so. In a significant departure from Moore’s lifetime of business-related consulting, Moore uses his expertise in creating frameworks and applies it to the meaning of life itself and the big question,\"What is going on?\". His latest book, The Infinite Staircase: What the Universe Tells Us About Life, Ethics, and Mortality, offers readers a complete look at how the universe has evolved and our ethical place within it. As Moore says in the book,\"Our core sense of good and bad does not come from above. It is neither transcendent nor divine. Rather, it is inherent in our mammalian upbringing.\" Moore gives between 50 and 80 speeches a year. One theme that has received a lot of attention recently is the transition in enterprise IT investment focus from Systems of Record to Systems of Engagement. This is driving the deployment of a new cloud infrastructure to complement the legacy client-server stack, creating massive markets for the next generation of tech industry leaders. Moore has a bachelor\'s degree in American literature from Stanford University and a Ph.D. in English literature from the University of Washington. After teaching English for four years at Olivet College, he came back to the Bay Area with his wife and family and began a career in high tech as a training specialist. Over time he transitioned first into sales and then into marketing, finally finding his niche in marketing consulting, working first at Regis McKenna Inc, then with the three firms he helped found: The Chasm Group, Chasm Institute, and TCG Advisors. Today he is chairman emeritus of all three.

Experience

1. Board Member

   Workfusion

   Jan 2020 — Present · NY, US

Education

• University of Washington

  PhD

  1968 — 1973

• Stanford University

  BA

  1963 — 1967