Geoffrey Weed

About Geoffrey Weed

Known for professional and timely communication, supported by the ability to collaborate…

Experience

1. Director, Digital Marketing

   Walsh College

   Jan 2022 — Present · Troy, MI, US

   Provide administration, development, and support for Salesforce Education Cloud, including: Workflow automation, SIS mapping integrations for enrollment, advising, financial aid, and leadership reporting, oversee user setup, permissions, roles, and security profiles, deliver Salesforce support for internal staff and external stakeholders- Build, manage, and optimize email campaigns in Mailchimp, including segmentation, automation, prospect journeys, and performance reporting- Develop and maintain prospect and applicant journeys in Mailchimp leveraging Salesforce integrations- Create and maintain website content, themes, and plugin functionality in WordPress- Apply SEO best practices to program pages and website content to improve visibility and search ranking- Manage and configure Google Tag Manager for tracking, marketing attribution, and data collection- Monitor and analyze Google Analytics to measure website traffic, user behavior, and campaign effectiveness- Configure and support the VoIP phone system and Salesforce integration- Maintain the applicant portal, application, and supplemental forms in FormAssembly- Maintain the Calendly scheduling tool and Salesforce integration to streamline appointment management and student engagement- Maintain and support the SimpleTix event sales platform for Enrollment, Advising, and Alumni events, ensuring proper Salesforce and communications integration- Manage SMS texting gateways and Mogli/Salesforce integration to support communication with prospects, applicants, and enrolled students- Support and manage API integrations and endpoints with Authorize.net, Jitterbit, Zapier, and Mailchimp- Develop and maintain reports and dashboards in Salesforce to support Admissions and Recruitment KPIs- Ensure data integrity, security, and compliance across all integrated systems- Collaborate with cross-functional teams to align technology solutions with institutional goals.

Education

• Oakland Community College

  Associate of Science (A.S.), Computer Science

  2012 — 2014

• Wayne State University

  Bachelor of Science - BS, Kinesiology and Exercise Science

  2015 — 2019

• Oakland University

  Bachelor of Science - BS, Health Professions and Related Clinical Sciences, Other

  2014 — 2015

Skills

• E-Learning
• Banners
• Flyers
• Editing
• Web Content Management
• Cms
• Phpmyadmin
• Web Design
• Html
• Actionscript
• Web Development
• SEO
• Photoshop
• Multimedia
• Logo Design
• Moodle
• Graphics
• Php
• Content Management Systems (Cms)
• Facebook
• Marketing
• Dreamweaver
• Illustrator
• Online Marketing
• Xhtml
• Javascript
• Html 5
• Adobe Creative Suite
• Linux
• User Interface Design
• Desire2learn
• Flash
• Email Marketing
• Html5
• Indesign
• Graphic Design
• Wordpress
• Jquery