Geoff Reinig

About Geoff Reinig

Accomplished sales and management professional with a progressive career in sales, marketing, operations management and distribution network management in direct and indirect sales environments.Experience managing up to a $650 million division and a $90 million national account; proven success in sales, warehousing, transportation and distribution operations. Demonstrated success in management, including overseeing P&L, budgeting, national sales, product launches, promotions, advertising, finance, administration, human resources, process improvements, quality control, regulatory compliance and reporting. Proven abilities in implementing new technology systems, business processes and guidelines to control costs and improve efficiencies: consistent success in driving revenue, market share growth and profitability.LEADERSHIP COMPETENCIESStrategic Planning & Growth • Multi-Channel Distribution • Revenue & Profit Growth • P&L ManagementKey Account Management • Business Development • Organizational Leadership • Change ManagementDeveloping Direct, Indirect & National Account Channels • Product Management • Talent Development

Experience

1. Regional Sales Manager

   Roquette

   May 2017 — Present · CA

   Manage $70 million+ in total revenue driving new business/product development and strategic account management in Central U.S. region (1/3rd of nation), while managing enterprise Mars Wrigley account in North America. Travel extensively throughout North America and Europe. Manage a team of regional sales representatives. Lead new business development and account management targeting baking, beverage, confectionery, dairy, savoury, and special nutrition companies at senior business, R&D and product management levels. Identify and drive new product concepts for emerging and core markets and guide new product formulation and commercialization. Manage several additional high-profile accounts; assemble and lead internal teams of technical resources for new product development; key customer contact across commercialization, supply chain and production.Summary of Accomplishments:• Led sales strategy and sales teams to consistently outperform goals. Directed strategic planning, product development, consumer insights and forecasting; align business strategies with customers and established Roquette as a critical business partner to key accounts and distributors: • Interim Area Head of Sales, Global Business Unit (1/1/17-5/31/17): Leadership accountability for commercial activity in North America. Led strategic sales to drive business with new and existing accounts in a turnaround situation. Improved sales team engagement via improved communication channels and hosting a weekly sales strategy teleconference (declined permanent role due to inability to relocate at the time). • Channel Manager (20••••18): Interfaced with all food distributors in U.S. and Canada and led sales enablement for an indirect sales force of 60+. Created budgets and held distributors accountable. Partnered with distributor sales teams to develop sales incentives to drive Roquette pull-through.

Education

• Walsh College

  MBA, Management

  2002 — 2004

• Northwood University

  BBA, Dual Major - Management & Marketing

  1997 — 2000

Skills

• Strategic Planning
• Advertising
• Organizational Leadership
• Mentoring
• Sales Presentations
• Forecasting
• Crm
• Business Process Improvement
• Key Account Development
• Direct Sales
• Sas
• Sales Management
• Budgets
• Channel
• Determination to Succeed
• Building Relationships
• Income Statement
• Training
• New Business Development
• Key Account Management
• National Accounts
• Retail
• Relationship Management
• Neilson
• Product Launch
• Team Restructuring
• Strategy
• Salesforce.com
• Leadership
• Charity Work
• Pricing
• Leading Positive Change
• Microsoft Office
• Cross-Functional Team Leadership
• Marketing Strategy
• P&L Management
• Iri
• Rfp Generation
• Trade Shows
• Product Development