Geoff Oliver
Manager, Marketing Operations (Services, Products, Energy, Hospitality) @Rümi
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WORK HISTORY
Manager, Marketing Operations (Services, Products, Energy, Hospitality) @Rümi
Calgary, AB, CA
Marketing Leadership: Promoted internally by senior leadership to manage all areas of outbound marketing essential to the success of three distinct lines of business (Rümi, ATCOenergy & Blue Flame Kitchen). Work closely with the senior leadership team to align marketing campaigns and tactics with business objectives. Customer & Sales Growth: Responsible for developing marketing strategies to retain and grow the customer bases for all three lines of business. People & Culture: Motivate, encourage and support marketing team members. Promote an environment of innovation and and creativity that encourages continuous improvement. Provide learning and development opportunities to strengthen individual and team capabilities.
EDUCATION
Humber College
Copywriting
University of Calgary
Master of Business Administration - MBA
University of Alberta
B.Com, Marketing
Cornell University
Performance Leadership
ABOUT GEOFF OLIVER
I am an articulate, engaging, and highly collaborative professional with an outstanding track record of success in delivering the inspirational and strategic leadership needed to drive brand awareness, create engaging marketing and communications campaigns, build effective go-to-market strategies, and exceed objectives. Recognized as a forward-thinking, innovative, and strategic marketing and communications executive, I have expertise in leading multidisciplinary teams, forging mutually beneficial stakeholder relationships, and facilitating the fundamental change in strategy, process, and reach needed to deliver decisive Career Snapshot: In my current role as Marketing Operations Manager with Rümi, I manage all facets of an expansive marketing role that is critical to the business. In addition to leading a marketing team, I build strategy and provide expert advice and guidance to the senior leadership team. While here, I have spearheaded the development of marketing strategies for three different sectors, including: energy, retail and hospitality. As the Brand & Community Investment Manager at Encana, I delivered inspirational leadership to 8 people located in Canada and USA in all matters relating to brand, communications and community investment. In this role, I partnered directly with the CEO and Chief Corporate Office (CCO) to plan and execute campaigns to increase brand awareness and protect brand Selected Highlights: Leadership: Proven track record of success in leading marketing operations; developing effective strategies; advising senior corporate executives; and managing internal/external stakeholder relations. Marketing & Communications Excellence: Demonstrated ability to orchestrate the development & execution of marketing and communications strategies for Fortune 500 and start-up companies in energy, retail and hospitality. People & Culture: Highly adept at building, leading, and managing high-performance and engaged cross-functional teams capable of facilitating attainment of sales targets and business Areas of Expertise: Strategic Marketing & Communications Leadership Marketing & Communications Strategy Marketing Funnels Customer & Sales Growth Email Marketing SEO & Paid Digital Advertising Executive Advice & Guidance Staff Management & Coaching Team Leadership & Mentoring Social Media Management Brand / Reputation Management Budgeting Management & Forecasting
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