Geoff Ledford
Strategist @EWI Worldwide
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WORK HISTORY
Strategist @EWI Worldwide
Ventura, CA, US
EDUCATION
University of California, Davis
Bachelor of Arts (B.A.), English Literature
ArtCenter College of Design
Bachelor of Science (B.S.), with honors, Product Design
SKILLS
ABOUT GEOFF LEDFORD
I write and design stuff that helps businesses grow. Lots of people have called me a “strategist” over the years (heck, it’s even my current job title), but I’ve developed a bit of an allergy to the word. Strategy, on its own, doesn’t drive business results. Good experiences, great design, and smart, well-timed copy do.And yes, all of those things are often informed by strategy. But strategy isn’t the outcome; it’s the operating system that underpins the outcome.I\'ve worked with the NFL, Ford Motor Company, Southwest Airlines, Capital One, Scotiabank, Western Digital, Summerhill Goat Dairy, EWI Worldwide, the City of San Diego, and many other organizations.Currently at EWI Worldwide.
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