Geoff Kenyon
- Role
- Senior Vice President, Growth at Singlecare
- Location
- San Luis Obispo County, CA, US
- LinkedIn followers
- 500 followers
About Geoff Kenyon
Marketing leader with experience building high performance teams to drive user…
Experience
Senior Vice President, Growth
Mar 2022 — Present
Responsible for SEO, content marketing, member loyalty / LTV. Leveraging product, content, a/b testing, CRM, and analytics to drive revenue- Built and led high performance SEO and content marketing teams, resulting in 15x growth in 3 years - Led A/B testing to improve signup and conversion rates leading to 15% improvement in signups - Increased revenue of key customer segments by 30%- Increased mobile presence, leading to increased organic downloads and installations.
Education
California Polytechnic State University-San Luis Obispo
Bachelor of Science (BS), Business Administration, Psychology
Skills
- Online Marketing
- Technical SEO
- Social Media Marketing
- Conversion Optimization
- User Experience
- SEO
- CRO
- Auditing
- E-Commerce
- Digital Marketing
- Content Development
- Wordpress
- Content Marketing
- Analytics
- Web Marketing
- Omniture
- Marketing Strategy
- Paid Search Strategy
- Marketing
- Marketing Communications
- Website Development
- Start-Ups
- Google Webmaster Tools
- Organic Search
- Affiliate Marketing
- Web 2.0
- Google Analytics
- Site Audits
- Web Analytics
- Keyword Research
- Remarketing
- Web Project Management
- Search Engine Optimization (SEO)
- Blogging
- Link Building
- Pay Per Click (Ppc)
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