Geoff Desreumaux

Fractional Chief Strategy Officer (CSO) @246 Collective

Brooklyn, NY, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2025 — Present

Fractional Chief Strategy Officer (CSO) @246 Collective

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Brooklyn, NY, US

As Fractional Chief Strategy Officer, I help shape 246 Collective’s strategic, creative, and cultural foundation, connecting insights, strategy, and storytelling to build meaningful brand experiences rooted in culture. My role bridges long-term strategic development, creative oversight, and organizational growth, ensuring that 246’s work consistently aligns with its mission to connect brands, creators, and communities through The Pulse™. Formerly founder of TANGO, now part of 246 Collective

EDUCATION

N/A

Northumbria University

BA (Hons), Business Administration

SKILLS

Google AdwordsWeb MarketingDirect MarketingManagementCustomer InsightBrand DevelopmentSegmentationCreative DirectionMobile MarketingBrand EquityMarket ResearchPaid MediaSocial MediaMarketing ResearchBusiness DevelopmentSEODigital MarketingLeadershipDigital MediaMarketing CommunicationsFacebookPpcWeb AnalyticsIntegrated MarketingNew MediaSemDigital CommunicationWindowsStrategyE-CommerceMarketingBloggingCustomer AcquisitionSocial NetworkingSocial Media MeasurementConsumer BehaviourSocial Media MarketingMedia BuyingCopywritingAffiliate Marketing

ABOUT GEOFF DESREUMAUX

I help brands show up in culture, not just in ads, but in conversations.For over a decade, I’ve worked with global giants like Adidas, Pernod Ricard, Pepsi, Samsung, and BMW, as well as emerging brands across fashion, sport, tech, and lifestyle. I craft strategy that drives relevance, builds resonance, and delivers results, because I believe brands aren’t built by what they say, but by the conversations they create.My superpowers- Fast-moving, insight-led brand and social strategy- Deep understanding of platforms, people & what makes them care- A sharp POV, always rooted in cultural fluencyHaving worked in many countries across the world, now based in Brooklyn, I bring a global lens to every project, shaped by cross-cultural thinking, real-time curiosity, and a deep respect for what makes communities tick.I also founded K’WA, a premium coffee capsule brand built around rare origins, curated drops, and the ritual of great coffee, because building brands isn’t just something I advise on, it’s something I practice.I’m now available for freelance strategy projects, brand-side or agency-side, and always up for building something meaningful.Let’s talk.

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Geoff Desreumaux — Fractional Chief Strategy Officer (CSO) at 246 Collective in Brooklyn, NY, US | Unifers