Geoff Deakin

About Geoff Deakin

A 25-year veteran of B2B marketing, I\'ve built martech stacks and bizops workflows for…

Experience

1. Head of Marketing

   Documoto

   Aug 2023 — Present · Denver, CO, US

   I\'m building a unified revenue team! Processes, hand-offs, KPIs, SLAs, and building a repeatable marketing engine for a SaaS product that helps complex equipment manufacturers own their aftermarket services and support ecosystem.Plain-English? Ever bought an unassembled barbecue? Remember that manual that had safety instructions, assembly instructions, use instructions, and an exploded view of all of the parts, along with a table of part numbers and descriptions? Repeated in multiple languages?Now imagine that for the machines that serve infrastructure, construction, agriculture, logistics. We help them improve customer experience and satisfaction while reducing downtime and MTBF. We help equipment manufacturers own their aftermarkets.

Education

• Northwestern University

  Radio/TV/Film

  1992 — 1996

• Binghamton University

  BA Cinema, Business Adjunct, Film production, marketing, business law, accounting

  1998 — 2000

• International School of Brussels

  Middle and High School

  1986 — 1992

Skills

• Saas
• Salesforce.com
• Product Management
• Online Advertising
• Webinars
• Management
• Web Content Management
• Product Development
• B2b Marketing
• Marketing Strategy
• Strategic Partnerships
• Advertising
• Trade Shows
• B2b
• Customer Relations
• Direct Marketing
• Leadership
• Sales Support
• Email Marketing
• Ad Sales
• Lead Generation
• Crm
• Online Marketing
• Content Development
• Consultative Selling
• Social Media Marketing
• Web Marketing
• Content Marketing
• Integrated Marketing
• Strategy
• Marketing
• Entrepreneurial Experience
• Business-to-Business (B2b)
• Entrepreneurship
• Social Media
• Digital Marketing
• Marketing Automation
• Eloqua
• Marketing Communications