Geoffrey Crossan
General Manager | Loyalty | Payments | Partnerships | SaaS
- Role
- VP, Payments Strategy and Payroll at Pebl
- Location
- Morristown, NJ, US
- LinkedIn followers
- 500 followers
About Geoffrey Crossan
Action-oriented leader with a track record of building teams and using data to drive growth in loyalty, payments and partnerships for Fortune 500 companies. Strong experience in developing and executing strategic plans, partnership development, product management and P&L ownership. Currently serving as VP/GM of the Wisely by ADP paycard business unit at ADP. Most recently led efforts to expand Wisely’s robust product offering, including adding Earned Wage Access (through a partnership with DailyPay), peer-to-peer transfers, and push-to-debit capabilities. Expanded the Wisely partnership portfolio to enable Wisely members to have access to credit building and a digital insurance marketplace.
Experience
VP, Payments Strategy and Payroll
Nov 2025 — Present · NJ, US
Leading the Payroll, Partnerships and Expense teams at Pebl. Helping transform Pebl into an AI-powered, human-led platform that integrates HRIS, HCM and ATS systems to deliver global Employer of Record services at scale.
Education
Columbia Business School
MBA, Business
2009 — 2011
University of Pennsylvania
Bachelor of Science, Civil Engineering
2000 — 2004
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