Geoff Smith

Head of Sales Operations @The Economist

London, GB

Salesforce CRM Lead: Represent sales users in the CCE Programme, ensuring design decisions align with business needs-Stakeholder Management: Collaborate with sales leadership, business owners, and programme sponsors to prioritise and deliver requirements-Sales Process Expert: Provide insight into sales operations, ways of working, and data governance to shape CRM design-Programme Prioritisation: Lead backlog prioritisation with external vendors to maximise business value and CRM effectiveness-Operational Reporting & Analytics: Define key sales reporting metrics, governance, and methodologies for impactful decision-making-CRM Adoption & Training: Drive CRM adoption across sales teams, implementing processes to measure and improve effectiveness-Lead Management & Marketing Alignment: Support marketing in optimising lead processes and ensuring data integrity-Continuous Process Improvement: Identify sales process inefficiencies, bottlenecks, and areas for optimisation-Data Governance & Compliance: Define and implement policies to ensure sales data quality, compliance, and retention-Cross-functional Collaboration: Work with finance, marketing, and sales teams to ensure smooth integration and data consistency.