Geoff Shaffer
Founder Executive Producer @Ritual Mtb Film Tour
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WORK HISTORY
Founder Executive Producer @Ritual Mtb Film Tour
CO, US
The RITUAL Mountain Bike Film Tour is a congregation of mountain bike filmmakers and bike fanatics that will come together in an annual series of live events featuring a collection of mountain bike films from both established and independent film makers in 30 markets across North America.RITUAL will showcase mountain bike films and weave together the industry’s best stories, epic riding adventures, amazing athletes, stellar storytelling, creative film making and beautiful cinematography in some of mountain biking’s most scenic locations.
EDUCATION
University of Denver
Business, Business Administration and Management, General
Ohio University
Master of Sports Administration, Sports Marketing
SKILLS
ABOUT GEOFF SHAFFER
I’m an experienced business executive with 30+ years’ experience leading a complex international business, developing brands, building and developing teams and organizations, and road-mapping innovative strategies to realize business goals.I have been in the sporting goods business for over 30 years, most recently serving as the President of PEARL iZUMi. I led the organization through a period of significant growth fueled by the implementation of new business strategies that included a new sales and distribution strategy, shifting e-commerce to the hub of the brand’s distribution approach, a brand repositioning process that aligned both B2B and B2C messaging, and assembling a new organizational structure to implement strategies that accelerates sales and profits. I eventually lead the company through a successful corporate sale from Shimano, our parent company, to a US-based sports specialty company in 2022. I founded Open Gate Advisors in 2023 to bring my collaborative style and business acumen to help companies grow.
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